This guide will feature all of the most up-to-date Twitter ads blog posts and resources. I will keep it updated. Twitter offers an exciting alternative to other social media ad platforms. I have tested it out extensively, but the algorithm seems to be constantly changing. It has been obstructively expensive during some tests, unfortunately. You can target Twitter ads for native video views, leads, clicks to website, app installs or followers to an account.
First of all, check out the current Twitter Ads Eligibility to see if you can even run ads (certain countries only).
Twitter Ad Guides & Blog Posts
This tutorial is directly from the Twitter Business blog, so you know it’s worth a read.
Jeff Bullas is a well known internet marketer, and this post is worth reading. He touches on promoted tweets, promoted trends and promoted accounts, giving a general flavor and macro view of the Twitter ads platform.
Not to be outdone, Sprout Social comes in with their long-form Twitter Ads Guide. It’s a bit long but it is a great resource for beginners nonetheless.
In a “steal this” type of post, AdExpresso.com reveals 37 great Twitter ad examples and encourages you to use them as inspiration. The article starts off with “Great artists steal”.
Audiense comes out with a great post aimed at maximizing ROI from Twitter Ads. I really enjoy the posts on Audiense.com because they always have plenty of numbers and stats to back up their arguments. This one was penned by Andy Vale.
Wordstream coming with the heat! I love posts like this, and the main premise is so true. You need to go into a new platform prepared. It’s like reading a manual for software, your learning curve will be slashed dramatically.
Other useful social marketing guides on my site:
As usual, I am always on the hunt for more great resources to add to this Twitter Ads Guide. Feel free to leave one in the comments for the rest of my readers.