Aweber has long been considered the creme of the crop for e-mail marketing platforms.
They have been around a long time and provide a great service. I use Aweber everyday, and would have to consider myself an expert in the platform. Afterall, I have used them for nearly a decade.
Why should you sign up
- 30 Day Free Trial
- Cutting Edge E-mail Technology
- Robust Web Analytics
- Industry-Leading Deliverability
Those are just a few of the reasons I would highly recommend Aweber over other e-mail marketing services. There are undoubtedly other amazing options out there, such as GetResponse or InfusionSoft, however, my head nod still goes to Aweber. This is especially true if you have never built a list before but are ready to give it a good shot.
I have tried many different providers over the years, and I believe Aweber.com is simply the top choice on the market.
That shouldn’t take anything away from other top contenders in this field, however, for the serious e-mail marketer, Aweber should be your first thought.
Aweber Video Tutorial Series
Just to let everyone know, I’ve also done a 9-part Aweber tutorial series on my Youtube channel. Check it out below.
Aweber is super easy to use, and anybody can learn how to get around the admin area in just a few minutes. The first thing you want to do is create a list.
Creating Your First List
Step 1: Click on “Manage Lists” on the top bar, and you will be taken to the following page:
Step 2: Click “Create a List”
Now you can fill out some very easy personal info about yourself (including an address/PO Box for CAN-SPAM laws). Then you will be taken to another simple area to fill out your list info:
A couple more screens and your list is done! It really is that easy. If you want to be taken through step-by-step in greater detail, checkout my Aweber course. It’s free on my Youtube Channel.
Legacy Follow-Up Series
Otherwise known as an auto-responder, this is a very powerful way to continue to reach your customers after they have joined your list (by downloading your lead magnet of course).
This is akin to you marketing directly into your prospect’s pockets while you are sleeping, on the beach, working on something else, etc.
Each new e-mail subscriber will receive the same sequence of e-mails after they sign-up. Of course, I go into great detail on setting this up on my Youtube channel, as well as offer downloadable series for you to use right away.
The best part is, it is extremely easy to set-up. If you can write a regular e-mail, you can write a legacy follow-up series.
Unlike the automated e-mails discussed above, broadcasts are e-mails that you send out to your list at any given time.
You could be running a promotion, looking for an increase in sales, or any one of another million reasons. Aweber allows you to simply write your e-mail (HTML or text) and blast it off.
Your e-mail is now in the inbox of the thousands of your subscribers. If you don’t have at least 5,000 subscribers yet, you need to check out my course Social Leads.
Aweber also allows you to easily manage and view all of your hard-earned subscribers. You can view the name and e-mail of any sub, and you can even import or add new ones manually. If you are switching over from another auto-responder, you will be able to import your contact list into Aweber.com.
After you have created your first list and added some legacy follow-up e-mails, you are ready to create a form. This form will be the space where your subscribers will put their e-mail and name in. If you follow my teachings, you’ll know that you are to be using a lead magnet to entice every website visitor on your site to subscribing to your list.
I would just recommend using a 3rd-party plugin like Optin-Skin in order to get very nice looking opt-ins. You can simply insert your unique Aweber form ID or copy/paste a simple code to get it to work. Yes, I cover those in my free Aweber tutorial series!
Integration with Paypal, etc.
One of the uniquely positive features with Aweber is Paypal and Facebook integration. If somebody makes a purchase you can collect the lead automatically into your list.
Is Aweber perfect? No, but no e-mail provider is. It is pretty close though.
One of the things (if I had to nitpick) that I would change about Aweber is their lack of trendy templates.
I might be mistaken, but I am pretty sure they have had the exact same ones sitting there for years now.
With all the recent and ongoing trends and advances in design, there shouldn’t be a need for a 3rd party plugin like OptinSkin. It should all be native to Aweber or whoever you are using.
I suppose one other issue to mention is that they do not accept Paypal. As long as I can remember, this has been their policy.
- Amazing deliverability
- Put your e-mail campaigns on autopilot.
- Fair pricing
- They don’t accept Paypal.
- Lack of current templates (can be fixed with 3rd party plugins)
Aweber customer support is the best in the business, with 7 days a week service via phone, chat or e-mail.
They hire a knowledgable staff who are quick to help, so there will be no complaints in this department.
When it comes to e-mail marketing training, no other company caters to it’s clients like Aweber does.
Aweber has many different avenues to improve your e-mail marketing skills, such as webinars and e-books. They also give you access to their API if you or your developers are so inclined.
Take the 30 day free trial today and find out for yourself.
Aweber is undoubtedly the top choice for rookie or veteran e-mail marketers. Whether you want full API access as a seasoned pro or need your hand held, Aweber has got you covered.